BIG Picture Strategies  

Awareness Services

 
 • Public Relations                                 • Guaranteed Media Placements               
 • Branding & Positioning                      • Advertising                                                 
 • Video & TV Spots                              • Website and Advertising Copy                  
 • Design & Photography                      • Company & Product Launches             


Public Relations

BIG Picture Strategies' public relations (PR) programs are designed to create awareness with your targeted audience (investors and/or consumers) by securing media coverage for your company online, in print, and on broadcast media outlets. By reaching out to the media, we can help your company establish credibility and create awareness.  We have found that investor and consumer perceptions are influenced--first--by a company's actual performance and--second--by the media.  BIG Picture Strategies has secured media coverage for clients in hundreds of different media outlets, including The Wall Street Journal, AP, Reuters, NY Times, Forbes, Newsweek, USA Today, FOX, CBS, and numerous niche/vertical publications.

Branding Development (It's more important than you think)
Whether its logos, taglines, press releases, or positioning, dozens of public companies have turned to BIG Picture Strategies for help with their branding and positioning after an acquisition or merger, prior to a launch, or after discovering that they're not conveying a compelling message to the investment community. We help companies clearly communicate who they are, what they do, and why they're different--insuring investors are fully informed.

Guaranteed TV, Radio, & Newspaper Placements
BIG Picture Strategies offers guaranteed placement
On Television
Complete production of a 60 second news story for broadcast on clusters of cable and local television stations. Production includes story angle, script writing, shooting, and editing.
On the Radio
This is a news story about your company (not an ad) that is sent to 400 radio stations.  Includes writing a timed 30 or 60 second script and professional voice over.
In Newspapers Throughout the United States
Different from an ad, this is an actual newspaper feature story/article about your company formatted with an attention-getting photo. The article is distributed to 450 newspapers. 

Advertising and Media Buys
From television to radio, newspapers to magazines, even airlines and "Gas Station TV", BIG Picture Strategies' advertising capabilities encompass the best in production and media planning.  We'll help you choose the outlet and frequency to effectively deliver your message, while generating the maximum return on your investment.

Scripting & Production of TV Spots and Videos
Whether it’s a 60 second news story for broadcast on TV (CNN, Bloomberg, FOX), a commercial for broadcast on cable (MSNBC, CNBC, FOX Business), or a corporate video, BIG Picture will devise a unique story angle, craft a script, and produce a broadcast TV spot or video that delivers high-quality, compelling, call-to-action campaigns.

Design and Photography
BIG Picture’s award-winning creative team produces compelling visual communications materials that effectively speak to the investment community and consumers.  Members of our design team boast a portfolio that includes logos for California Pizza Kitchen, Surround Sound, and the Hyatt Regency Chesapeake Bay, as well as print work for Absolut and Star Trek Voyager.